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“PUNT, PASS, FEAST” Instant Win Game Heats Up The New Year
Grand Prize is Trip for Two to 2011’s Big Game
JACKSONVILLE, Fla. – Renowned for hearty, oversized portions and piping hot subs, Firehouse Subs?, founded by firemen, announced the launch of the “Punt, Pass, Feast” instant-win scratch off game, beginning the week of Jan. 4 and ending Feb. 7, 2010 in all Firehouse Subs locations. Patrons receive a scratch-off card with each visit to Firehouse Subs, every one being a winner, boasting a grand prize trip for two to the 2011 Big Game in Arlington, Texas, at the Dallas Cowboys’ stadium.
"Firehouse Subs is serious about making sure our customers are satisfied, but we like to have fun a little fun while doing it," said Doug Reifschneider, director of marketing for Firehouse Subs. "The Punt, Pass, Feast Game is a great way for our guests to take a break during the day to enjoy a hearty meal, win free food or drink, and maybe even a trip to the Big Game on us." Each scratch-off game piece wins free food or drink upon the customer’s next visit, and certificates must be redeemed before the closing date of Feb. 28, 2010. Prizes include free medium drink and chips, medium drink, cookie or medium sub. The grand prize includes airfare and hotel accommodations for two (2) for three (3) nights, ground transportation to and from the game, a gift bag, and last but not least, two (2) tickets to attend the 2011 Big Game.
Firehouse Subs®, founded in Jacksonville, Fla., by former firefighting brothers Chris and Robin Sorensen, is a 370-unit fast-casual restaurant chain. Firehouse Subs offers oversized portions of premium hand-sliced meats and Sargento? cheeses, steamed to make the flavors burst, then piled high with fresh produce atop a toasted sub roll. A recent and top selling addition to all locations is unique Cherry Lime-Aid beverage, a formula exclusive to Firehouse Subs. Restaurants reflect the authentic firefighter heritage, as well as the founding family’s 200 years of firefighting service. Firehouse Subs was named “National Chain” winner of the National Restaurant Association’s (NRA) Restaurant Neighbor Award for their overall dedication to community service. The 2010 plans for expansion include the Northeast, Central and Southwest regions of the U.S.
For more information about Firehouse Subs or the “Punt, Pass, Feast” game, please visit www.firehousesubs.com, become a Facebook fan at www.facebook.com/firehousesubs or follow on Twitter at www.twitter.com/firehouse_subs.
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